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Our story

Our story

Our story

The hatching of In a Garden

Founded in Paris in the spring of 1976 by Countess Lucile de Baudry D'Asson, Dans un Jardin is the story of a desire to create essential products, inspired by the virtues and scents of nature. The brand's beginnings were to create bath products with flower and fruit essences, presented in beautiful old-fashioned glass bottles. Success is there, people who discover the Dans un Jardin brand are enchanted by the delicate fragrances. Following this craze, the Countess opens nearly one hundred boutiques around the world.

In a Garden in Quebec

In Quebec, Dans un Jardin made a remarkable entrance in 1983 with the opening of five beautiful boutiques thanks to the former mayor of Montreal, Gérald Tremblay and his wife, Suzanne Tailleur. Customers strolled through the aisles to soak up the fragrances created by the Countess.

In the 1990s, initially aimed at women, Dans un Jardin broadened its horizons and increased its range of bath products by being more original and standing out more. From now on, Dans un Jardin offers ranges intended for the whole family. Pois de senteur was born by offering products for mothers and babies. This range was a resounding success and became Dans un Jardin's flagship range. It remains anchored in Quebec culture today.

In a Garden: a local business

To stay as close as possible to its convictions, all Dans un Jardin products are created and formulated in Quebec in Boucherville within the research and development center of the manufacturing company.

The research and development team draws inspiration from nature's unsuspected wealth. They venture into the heart of local botany to create innovative, quality products.

In a Garden across Quebec

Over the years, Dans un Jardin has become the benchmark in terms of locally made products. Customers have been loyal for decades, fond of floral, fruity and gourmet fragrances. Dans un Jardin has become a legacy that is passed down from generation to generation. Today, Dans un Jardin has become a brand accessible to all, offering quality products made from ingredients of natural origin.

This popularity is due to the quality of each product that Dans un Jardin offers but also to the know-how of the team.

The demanding team does not hesitate to test the products to share their experience.

In a Garden and its commitment

Dans un Jardin is committed to respecting the beauty of your skin by offering products made from ingredients of natural origin.

With an eco-responsible conscience, the company selects recyclable pots and optimizes the biodegradability of the products as much as possible. In a concern to respect nature, the majority of the products are vegan and all not tested on animals.

From you to us, because Dans un Jardin loves to take care of you!

9 comments

  • Martine Guerin -

    Depuis plus de 20 ans que je porte l’eau de toilette Mûres Sauvage, je l’adore tout autant qu’au premier jour et je me fais encore dire que mon parfum sent très bon, ce qui m’attriste est que moi je peux profiter de l’odeur seulement quand je me l’aperges le matin car ensuite je ne le sens plus ☹️ Mais je l’adore enroe 🤗🤗!!!!

  • Nadia Fournier -

    J’ai travaillé 10 ans à la boutique Dans un Jardin de Pincourt avec Carol dans les années ‘90. De Fleur de pommier à Eau Féline, d’Herbe mousse à Citron-Vanille, en passant par les vitrines thématiques, les sacs cadeaux et surtout le merveilleux carrousel de Noël, ce que j’aimais le plus c’était la magie qui était toujours au rendez-vous. Même la musique était soigneusement choisie pour que l’expérience DUJ soit multisensorielle. Nous étions une belle famille… Belle nostalgie… et longue vie à DUJ!

  • Normand Ménard -

    J’ai connu l’ouverture de la boutique “Dans un Jardin” au Centre d’achat de Pincourt Qué.. dans les années 80…je me suis procuré qq crèmes..mains et corps et ..et depuis, ces articles font toujours partie de mes achats.. La crème pour les mains est un produit “gagnant” pour mon mari et la famille…Puis, elles sont intéressantes à offrir…comme pour dire Merci à qq’un qui vous a rendu service….et aussi comme petit cadeau/petite attention…comme ça!… Maintenant, je me rends à la boutique de Valleyfield….Le personnel est disponible et accueillant.. Bien hâte à ma prochaine visite au magasin…en espérant qu’il soit “ouvert”…..H. Lauzon

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